Let’s get real: not much productive job searching happens in the couple weeks surrounding December 25. So while you’re noshing, wassailing, and reconnecting with loved ones, why not do some peaceful reflection?

Taking a step back from the daily grind can be a great opportunity to gain some new perspective. And as every resume writer or career coach worth their salt will tell you, a successful job search begins with a clear personal brand.

Personal branding is the buzzword that means, put simply, know who you are, what you want, and what you have to offer. A great resume, a strong LinkedIn profile or social media presence, a stellar interview–all of these depend on having a clear and compelling personal brand.

Here’s a great article on how to brainstorm your own personal brand, which will help make 2013 your best yet.

http://www.huffingtonpost.com/michael-port/develop-a-personal-brand-_b_810843.html