Here’s a great way to focus your job search, define your personal brand, and guide your career path. It comes from Harvard Business Review blogger and World Economic Forum Young Global Leader Greg McKeown.

McKeown says the #1 career mistake capable people mistake is spreading their expertise and competence too thinly. He says, Capable people end up doing lots of projects well but are distracted from what would otherwise be their highest point of contribution.”

To put it another way, these people have constructed a career “tent” made of many poles, all of the same height. Adding new poles of the same height won’t raise the tent any higher.

Instead, McKeown recommends that savvy professionals invest their time, focus, and emergy on their single highest point of contribution, that golden spot where talent, passion, and market drivers intersect.

For more on McKeown’s thinking, see this Harvard Business Review article.

And if you’re ready to craft a resume with a discerning, concise, and powerful outline of your greatest skill and potential, contact RedRocketResume today.