Aim Higher

News, tips, and updates from RedRocketResume.

Get Clarity on Your Personal Brand

I’m thrilled to announce that I’ll be conducting a workshop at Westminster College’s Westminster Weekend this Friday. The topic is personal branding and career development. We’re going to zoom out wide to get clarity on personal brand and then zoom in and do some hands-on career development projects. It’ll be both enlightening AND productive. (And I’m going to talk about my all-time favorite resume client–the world’s foremost expert on...

Checklist for a Great Resume

One of the challenges for many people in preparing a great resume is…knowing what exactly makes up a great resume. Here’s a handy checklist of the major components of a strong resume. How does your resume measure up? Does it look sharp? Good looks aren’t everything, but they certainly help. Make sure your resume is easy to read—clean, not cluttered; sharp, not confusing. Does it have a well-designed letterhead with your name larger than surrounding text? Does it include your contact...

How to Motivate People at Work

Ever feel baffled by a coworker’s failure to follow through on a commitment? (He said he’d finish that report today!) Or dismayed by your own flakiness? (I swore I wouldn’t have a doughnut at lunch!) It can feel confusing and frustrating when we can’t figure out how to motivate someone (including ourselves) to follow through. But deep down, we all realize that rolling our eyes at others’ foibles isn’t kind-hearted or productive. That’s where the Rubin Tendencies framework comes in. Gretchen...

20 Ways to Sleuth a Target Company BEFORE You Apply

Sort of like Facebook stalking—for your career. One habit of savvy professionals is to keep tabs on companies of interest, such as companies that have a product you believe in or a workplace culture you admire. And any time you’re applying for a job, it’s well worth your while to do a little sleuthing on the target company’s background, branding, and vision. A few minutes of Internet research can give you insights on your target company’s brand, vision, and direction. This gives a clearer...

The Recruiter-Approved, High-Impact Strategy for Submitting Your Cover Letter

Like Mark Twain (pre-1910, anyway), reports of the death of cover letters are greatly exaggerated. A good cover letter lets you break through the limitations of a just-the-facts-ma’am resume so you can introduce yourself, describe your career trajectory, and reveal your working style and career philosophy. Perhaps most important, a cover letter shows that you go all the way and that you know how to play the game. But in a world of email attachments and online job applications, how exactly do...

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